by Michael Clarke | Apr 17, 2019 | Email Marketing
Reading Time: 3 minutesThe decision to rent email lists can be one of the most effective decisions a marketer can make. It can also be one of the most expensive. Without having a clear idea of how those leads were gathered, nurtured — and at times beaten into...
by Michael Clarke | Apr 10, 2019 | Email Marketing
Reading Time: 3 minutesThere’s nothing your email subscribers want to read more than your promotion email copy. Just kidding. We know that’s not true. The last thing any of your customers, or would-be customers, wants to look at is another piece of promo...
by Michael Clarke | Apr 3, 2019 | Email Marketing
Reading Time: 3 minutesB2B email lists may sound like the answer to all your marketing prayers. And there can be quite a bit of benefit had from renting B2B email lists. But before you can plunk down a couple thousand dollars – and start celebrating your...
by Michael Clarke | May 8, 2015 | Email Marketing
Reading Time: 4 minutesIt’s one thing to learn how to send a newsletter, it’s quite another to learn how to send a newsletter that doesn’t royally suck – and that people will actually read. So How to Send a Newsletter That Doesn’t Suck...