It’s tempting after you’ve spent almost twelve whole minutes on Pinterest to want to hire a Pinterest manager. (“Why should I have to head to Pinterset at 4pm and 11pm just to get results?”)
But before you head over to Fiverr or Upwork and hire some well-meaning — but possibly ineffective — person to handle your Pinterest marketing duties it’s important you go in with your Pinterest eyes open. (If only to ensure you don’t throw money down the Pinterest drain.)
So, here are four questions I highly recommend you ask yourself before bringing a Pinterest manager into the fold.
How to Know If You Need to Hire a Pinterest Manager
Question #1: Do You Understand What a Pinterest Manager Does?
It kinda makes sense before you hire somebody that you have a rough idea of what they…you know…actually do.
But in the murky small business waters it can be quite easy to add things to do your to-do list — that you hear mentioned elsewhere — without giving clear thought to whether you need (or understand) what this position does.
So…with that throat-clearing out of the way, a Pinterest manager is essentially somebody who:
- Works with you to create a Pinterest game plan (how often to pin; what to pin, etc.)
- Schedules your Pinterest content and activity (usually with a scheduling tool like Tailwind)
- Provides analytics reporting on how that activity did
…and that’s pretty much it.
They help you figure out what you want. They do the heavy-lifting. They let you know how the heavy-lifting worked out. (Did the piano make it up to the third-floor…or did it just languish there on the landing?)
Question #2: Are You Already Seeing Results With Pinterest?
And by results I don’t mean 10 extra likes a day and a private message from CraftyWizard43 letting me know how awesome I am.
I mean…is Pinterest leading to one of the following:
- A website visitor
- An email sign-up
- A contest entrant
- A sale
I like the top one. I create a piece of content and then use Pinterest to send traffic to the website. (Even if they don’t read my magnum opus to its entirety, I can use retargeting to get them on the list later.
But your business might be different. Still, unless you can see defined results from Pinterest activity best to hold off on the Pinterest manager stuff for awhile.
Question #3: Do You Consistently Create at Least 2-3 Pins a Week?
These pins don’t have to be earth-shattering. They don’t have to change the world or your bank balance. But unless you’ve got at least 2-3 pins cooking each week, then you can probably handle your Pinterest duties internally until you’re creating more content.
This is because a Pinterest manager becomes really helpful in extending your reach with a) lots of activity (repins and the like) to b) your ideal audience.
But at some point you want all that activity to actually lead to a business objective. And if you’ve only got ONE pin a week that is actually sending folks to lucrative real estate that you control then you can probably wait on signing that Pinterest manager contract. (Unless you’re dabbling in the Pinterest affiliate marketing arts, in which building a fan base — in a lifestyle brand — might be lucrative all its own.)
Question #4: Do You Have a Promotional Plan for the Next 3-6 Months?
Notice I didn’t say anything knowing WHO your Pinterest audience is? Or which boards they frequent?
That’s the job of the Pinterest manager. They spend most of their time in Pinterest, so they can gather a lot of that intel for you.
What’s vital is that you have IDEAS for promotions for the next 3-6 months. These could include things like:
- Holidays (my favorite)
- Seasonal stuff
- Sales
- Content series (Behind-the-scenes stuff works really well)
- Community involvement (get your fans to vote on your next product…the winner goes on sale!)
Your new Pinterest manager will have even more ideas to throw against the pin wall. But this is your business, your market. You know what’s gonna work best for you. If you go in having a clear idea of what you want to promote in the next two quarters — beyond the usual “Like our boards” — then you’ll find the money spent on a Pinterest manager is more likely to lead to serious gains…instead of serious disappointment.
What’s Your Take on the Whole Pinterest Manager Thing?
Have you thought about hiring a Pinterest manager to help with your marketing? Or have you already taken the plunge? Let us know in the comments below!
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