I usually hate those “trend” pieces.
You know, those aggregated pieces of content where somebody slaps together a couple of shallow insights from even shallower blogs into a thoroughly forgettable piece of content.
Says the guy who used to crank these out like they were going out of style.
Well, that’s what makes this interesting “trend” piece on SEO and content marketing from Search Engine Journal so interesting.
The trends are actually interesting and actionable.
I’m not wild about the ones that use “authenticity” and “transparency” — but I do like #1 in which they look at the SERP listings for the phrase “content marketing examples.”
And what did they find?
For instance, look at the SERP for the query [content marketing examples]. The top 4 results have an average length of 2,207 words.
Furthermore, all these results are chock-full of real-world examples, studies, statistics, and facts.
This research had to be accurately and carefully compiled, referenced, and cited.
This is what is necessary to rank well with readers and search engines these days.
We all know we SHOULD write longer posts. Be more thorough and comprehensive…blah, blah, blah.
But here’s irrefutable proof that the Googlebots are directing traffic away from 500-word articles and putting more weight behind the good stuff.
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