I know. The idea of following the top marketers on Twitter sounds about as much as fun as going to a timeshare presentation. (Just with more references to “thought leadership.”)
That said, keeping tabs on the big marketing gurus — as they whinge on Twitter — can actually be super helpful. Not just from a “here’s a cool marketing thing you can do” but also from a “here are five marketing tools I wasted time checking out and you should avoid.”
Still, it seems everybody on Twitter is trying to hawk something. Even me, sometimes. And for every worthwhile Twitter follow there are 10 hype-y Twitter accounts you should steer clear of.
So, whether you’re running a Twitter business account or just looking for some Twitter marketing tools to help in your quest for world domination, here are 10 top marketers on Twitter worth clicking “follow” for. (And a couple at the end I recommend you do NOT follow. Duh-duh-duh!)
Top Marketers on Twitter Worth Reading
1. Neil Patel
Patel is my absolute favorite follow on Twitter for a couple of reasons. For one there’s not a lot of rambling, unfocused drivel about crap I don’t care about. (Such as a certain marketer who likes to post pictures of them making purees. You like to cook…I get it.)
And as the founder of KISS Metrics — and Neil Patel Digital — Patel and his team create a lot of really good content, both for the website and his podcast. And if that wasn’t good enough his content features lots of pretty pictures and graphs. (You know, for us short-attention span types out there.)
How to Generate More Traffic with Google’s New Features https://t.co/S26WMQ3fBC via @neilpatel
— Neil Patel (@neilpatel) August 13, 2019
2. John Janstch
I would follow Janstch even if he wasn’t the author of the imminently readable Duct Tape Marketing. (Highly recommended.) But he is — and he runs the very popular Duct Tape Marketing podcast —- so following him on Twitter is a great way to keep tabs on all the latest marketing tricks, tools and hacks out there without spending 12 hours a day combing through marketing message boards.
The content Janstch shares is very scannable, lots of lists and resource guides, but he also pulls back the curtain from time-to-time on what his overall strategy is. (“My Friday blog post routine includes posting links to a handful of tools I ran across during the week that I believe consultants would find helpful.”) Good, no-fluff content that won’t make you want to tear your eyes out.
In this post, I’m walking you through the role that your website can and should play at each stage of the #customerjourney. https://t.co/JDqPeAsxsz pic.twitter.com/960PdxyQnB
— John Jantsch (@ducttape) August 7, 2019
3. Rand Fishkin
Fishkin is the founder of Moz — SEO Moz is pretty much the #1 SEO resource out there — and his Twitter feed is a fascinating look at all things SEO, with special emphasis on Google. (And many of the in-house SEO mistakes they make.)
Fishkin does veer into the politics quite a bit. (If you’re a red-stater, you may not dig it.) And there’s more than a few vague esoteric marketing phrases. But for the most part NOBODY is better at breaking down how to hack the Google Bot machine than Fishkin.
Part of me kinda loves how bad Google can be at basic SEO. But another part’s sad, because Domains is truly one of their best products — simple, straightforward, no add-ons or extras to sell you. It’s like a classic, pre-IPO Google product: just good. pic.twitter.com/0vg0C1AS5j
— Rand Fishkin (@randfish) August 18, 2019
4. Scott Galloway
Galloway may be a marketing professor but that doesn’t mean the tweets he posts are dry academic fare. With a brutally honest — often scathing — look at tech and market valuation, this Twitter feed (from the author of The Algebra of Happiness) might be the most entertaining social media read out there.
Don’t forget to also check out his Pivot Podcast with Kara Swisher. You’ll never laugh so hard as you learn about the clueless (if not downright nefarious) dealings of Silicon Valley.
So far this decade:
– number of manicurists has doubled
– number of massage therapists is up 70%
– fitness trainers are growing 3x faster than the labor forceThe rise of “wealth work” @dkthomp https://t.co/jt9ij3o0mc
— Scott Galloway (@profgalloway) August 19, 2019
5. Amy Porterfield
This slot could have gone to any number of great marketing follows that share all kinds of good, inspirational content. Pat Flynn, founder of Smart Passive Income and bestselling author of Superfans, and Digital Marketer — that marketing company turned agency darling created by Ryan Deiss, are not a bad way to up your marketing IQ.
The only trouble I have — with my terminal ADD — is I have very little patience for self-promotion. (“Have you I told you about my $2,000 conference yet?”) Following Porterfield, who has consulted with Harley Davidson and Tony Robbins, is a font of marketing information without making you feel like you’re being hit over the head with upsells and lead-generation offers. (Facebook ads are her specialty, so if that’s something you dabble she is an absolute must follow.
The #1 thing I WISH I’d focused on in my business from the very beginning >> https://t.co/KgOAZmQpfs
— Amy Porterfield (@AmyPorterfield) July 18, 2019
6. Jeff Bullas
Bullas’ secret sauce is simple. Good, helpful content…and none of the other crap associated with other Twitter accounts.
From email marketing to local stuff to how to set up a WordPress blog in under 5 minutes, Bullas’ Twitter feed is a treasure trove of the would-be business scholar looking for a Liberal Arts-type deep-dive at all things marketing.
A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage #local #localmarketing https://t.co/pX5WJHfTIM pic.twitter.com/Mwo6Oh53ac
— Jeff Bullas (@jeffbullas) August 19, 2019
7. CopyBlogger
I’ve been reading CopyBlogger since it first came out. (Way back in the Mesozoic era of 2006.) And what I’ve always been impressed with is founder Brian Clark’s dedication to doing serious market research to emphasize his main points about how small changes in mindset can affect your copywriting…and your bank account.
Obviously writing is a big focus of his Twitter feed, but you’ll also get stuff about creativity, the job market and how to get people to actually read the stuff you write.
A Twitter follow that not only will make you smarter…but likely help you boost your conversions, even if you don’t plan to write a single line of copy.
A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage #local #localmarketing https://t.co/pX5WJHfTIM pic.twitter.com/Mwo6Oh53ac
— Jeff Bullas (@jeffbullas) August 19, 2019
And One to Avoid…
Okay. So, which Twitter account is probably one to pass on? Well, this is just my opinion, but I think unless you’re looking for vague aphorisms and a ton of self-promotional missives, then Gary Vaynerchuk is probably best left to the fanboys.
I know he’s exceedingly popular. But if you’re looking for actionable stuff that will help your business, not just make you feel good, then I think your focus could be better spent elsewhere.
What’s Your Take on the Top Marketers on Twitter?
Got a few top marketers on Twitter that you follow? Let us know which ones we missed in the comments below.
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