Twitter marketing tools tend to have a half-life just that of a reality star career. (‘Bout four months.)
But a tool’s job is to help you leverage your own effort and scale your impact to a much-higher level. And each of these tools help me do that both in my businesses and those of my clients.
So while there’s a good chance that by the time I finish writing this sentence that all of those tools will go the way of the 8-track and Betamax, here are 5 Twitter Marketing Tools I absolutely adore for generating more leads and making my Twitter life easier.
5 Twitter Marketing Tools Worth Adding to Your Biz Arsenal
#1 – t.chat.io (FREE)
No, that is not the name of the new droid from that super-expensive, and ultimately disappointing new Star Wars movie. It’s a tool that lets you automate Twitter chat activities.
If you’ve ever conducted a Twitter chat before, you know that it can be a bit like herding cats. (Only with more chaos.)
That’s why I like t.chat.io. It automatically adds a hashtag to the end of your tweets, saving you the hassle of doing it during the chat.
Also, if you log into your Twitter account through the tool you can filter out all other tweets while you do your chatting.
Doesn’t make ’em easy…it does make the cats easier to herd.
#2 – Awario ($29/month)
I know. The name sounds like some bad hipster band your nephew is in and you were forced to listen to their CD.
But while there are a lot of social media management tools out there, there aren’t a lot of social media monitoring tools that I really like and trust and that the top marketers on Twitter use consistently.
Awario is one.
Basically it works like this:
- You set up some topics to track (keywords, name of your company, name of competitors)
- Awario sends you intel on that topic being mentioned (Facebook, Twitter, YouTube and Instagram)
- You step into an existing conversation (and do serious marketing damage)
The plans start at $29/month. This gets you 3 topics to monitor and the ability to store 5k mentions of a topic. If you want extra stuff like pretty data reports and more topics then you gotta pony up more.
Cool things I like: the ability to get email reports, not just mobile. And Boolean search. (“Salsa” -Sauce) A great and powerful tool that unearth a ton of extra marketing opps.
#3 – Tweriod (Free; $5 per analysis)
You know how Facebook has that custom audience feature? Where it analyzes a group of your email subscribers — minimum 1k — and comes up with an analysis you can use for future ads.
Well, this is kind of like that, but for Twitter. This tool analyzes up to 1K of your followers — you can do more when you fork over moolah — and comes up with an IDEA TWEETING TIME that you should be using for your account.
I was shocked to find, for one of my clients, that Sunday morning is a great time to tweet. (I’m in bed; I’m not their demo.)
If you have a Twitter business account you must try this tool. Even use the FREE version and you might just be impressed enough to throw a five-dollar-bill their way.
# 4 – Trends 24 (FREE)
I don’t try to jump on the trend thing too much, unless I’m trying to promote something around a specific event, such as a holiday or the fact that my San Diego Padres lost another game to the Dodgers.
And when I want to find out exactly what hashtags and topics are trending, there’s no better method than this free tool.
The interface is pretty simple and bare-bones, but I like it that way. It doesn’t have a lot of extra lead-gen crap that plagues a lot of Twitter tools. (Great for promoting content that comments on something particular.)
#5 – Bluenod ($99/month (to start)
I’m a visual person.
This is a polite way of saying that I have terminal ADD and have no patience to read long swaths of text to find out I need to know.
This is why I like Bluenod. It’s a Twitter visualization tool in which you can rather easily find folks — no, I will not use the word influencer — who you can share your content with.
It also lets you manage your Twitter lists and keep track of ad campaigns, though I don’t use it for the latter much.
At $99/month it is NOT cheap. But if you’ve got your Twitter ROI locked down with your Twitter content, and a hunch that you’ve got a compelling brand story, then this can provide a serious marketing boost. (If you’re cheap like me, try the FREE trial.)
What’s Your Take on Twitter Marketing Tools That Don’t Suck?
Got a few Twitter marketing tools you’ve used with success? We’d love to know what they are in the comments below.
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